# Brand Display Guidelines for In-store Payment > This document lists the touchpoints where it is required or recommended to display the Alipay+ brand information in the following three main scenarios:For the User-presented Mode Payment scenario, cas This document provides guidance on how to display Alipay+ brand-related elements on pages before and after payment for In-store Payment, which has two main scenarios: - User-presented Mode Payment - Merchant-presented Mode Payment, including entry code, and order code # Glossary The brand display guidelines use the following basic concepts: - **Acceptance Marks: ![31.png](https://idocs-assets.marmot-cloud.com/storage/idocs87c36dc8dac653c1/yuque/idocs/2025/png/502b7b9e-bd93-42ff-9e18-698b7faf1655.png)**  Mark and (if applicable) MPPs’ Trade Marks identified by Alipay+ to indicate the acceptance of MPP Products. - **Acceptance Signage:** a graphic design composed of Acceptance Marks and supplementary guidance. It can be a tent card, decal, or in other formats of print and digital material. - **MPP**: abbreviation for Mobile Payment Provider, a Mobile Payment Partner participating in Alipay+ Core or other user-facing or issuer-facing payment service provider cooperating with a member of Ant Group to enable payments. > Note: > > - ![31.png](https://idocs-assets.marmot-cloud.com/storage/idocs87c36dc8dac653c1/yuque/idocs/2025/png/2628d6b5-92c7-4f7a-959d-b0ae5a4a3f14.png) Mark is the official acceptance mark of Alipay+ to indicate the acceptance of Alipay+ MPP partners. > - Alipay+ Mark is the official brand logo of Alipay+ business, which is used exclusively in phrases like "powered by Alipay+" and "Alipay+ partner". # Displaying Alipay+ before payment ### QR code When you generate and display the Alipay+ payment QR code (order code), you must place a plus sign icon in the middle of the code. The icon is a unique brand element of Alipay+, which helps emphasize the Alipay+ presence. You must also display ![31.png](https://idocs-assets.marmot-cloud.com/storage/idocs87c36dc8dac653c1/yuque/idocs/2025/png/cd0c351a-aa4f-4fff-bfd1-8eae62a6bc91.png)next to the QR code on the terminal. ![32.png](https://idocs-assets.marmot-cloud.com/storage/idocs87c36dc8dac653c1/yuque/idocs/2025/png/e90de6ff-0315-408e-bd62-49d9ba60064d.png) To learn how to obtain assets of ![31.png](https://idocs-assets.marmot-cloud.com/storage/idocs87c36dc8dac653c1/yuque/idocs/2025/png/752aeb59-a52f-40cd-ab91-63c307552401.png)**,** see [Alipay+ Brand Mark Assets](brand_assets). Ensure that you test the QR code's scannability with the icon, make sure the icon is not too large to block the code. > **Note:** Alipay+'s "plus sign icon" can only be used at the center of a code. It cannot be used as a standalone brand mark in any other scenario. ### Terminals You need to display ![31.png](https://idocs-assets.marmot-cloud.com/storage/idocs87c36dc8dac653c1/yuque/idocs/2025/png/8c3e9d57-f8f2-4a12-95cf-58be0fae9892.png) in the payment zone of the following POS terminals and registers if any of them is used. ![33.png](https://idocs-assets.marmot-cloud.com/storage/idocs87c36dc8dac653c1/yuque/idocs/2025/png/982e60fa-d525-42d2-b649-ae317305bdf6.png) > **Note**: If you display any MPP individually, you must add an Alipay+ Partner brand mark along with the MPP either in text or image format. ### Payment amount page When using entry codes for Merchant-presented Mode Payment, the user is redirected to a page to enter the payment amount after scanning the entry code. You can display the ![31.png](https://idocs-assets.marmot-cloud.com/storage/idocs87c36dc8dac653c1/yuque/idocs/2025/png/5f71db8c-4f56-4d6d-bfb1-4f009b437ca8.png) logo along with the merchant logo & name on such pages to emphasize the Alipay+ presence and make the user more confident with the payment. ![34.png](https://idocs-assets.marmot-cloud.com/storage/idocs87c36dc8dac653c1/yuque/idocs/2025/png/9a7e67f8-0517-4f76-a85a-ff30090707dc.png) # Displaying Alipay+ after payment ### Receipt The receipt of a transaction related to Alipay+ must indicate the Alipay+ presence. You must ensure that the Alipay+ brand mark is displayed on the receipt. Display **"Powered by Alipay+"** at the bottom of the receipt ![34.png](https://idocs-assets.marmot-cloud.com/storage/idocs87c36dc8dac653c1/yuque/idocs/2025/png/e5e4b877-e02c-43a1-8491-7f16bb43f43f.png) ### Payment result page You can display the Alipay+ logo on your payment result page (if applicable). ![35.png](https://idocs-assets.marmot-cloud.com/storage/idocs87c36dc8dac653c1/yuque/idocs/2025/png/012e6aa1-c2e0-4f96-885c-a7cd2eb3ff14.png) See the following list for specifications about the logo on the payment result page: - Display the Alipay+ logo following the "Powered by" copywriting in the format as shown above. - Use "Powered by" in English. Please do not translate it. - You can customize the font style of the copywriting as needed. # Verify your design It is strongly recommended to contact an Alipay+ Business Development Manager or Solution Architect (or your ACQP if you are a merchant) to verify your design plan before you start the formal development. Please prepare your design beforehand.