# Alipay+ Fundamental Brand Guidelines

> Alipay+ Fundamental Brand Guidelines and  Brand Display Guidelines jointly constitute Alipay+ Brand Guidelines. This page provides the online PDF for Alipay+ Fundamental Brand Guidelines.

Alipay+ Fundamental Brand Guidelines and Brand Display Guidelines jointly constitute Alipay+ Brand Guidelines. This page provides the online PDF for Alipay+ Fundamental Brand Guidelines.

**Alipay+ Fundamental Brand Guidelines** provide a general introduction to Alipay+'s brand mark, including the logo composition, color specifications, co-branding lockups, and so on. The fundamental guidelines also stipulate the brand elements, including graphics and typeface.

All Alipay+ partners, merchants, and other authorized licensees should correctly apply the Alipay+ brand mark across all channels. Adherence to Alipay+ Fundamental Brand Guidelines is essential to represent the role of Alipay+ in payments, projects, events, and marketing activities.

[Alipay+ Brandmark and Identity\_ as of 18 Jun (1).pdf](https://idocs.alipay.com/file-preview?param=storage%2Fidocs87c36dc8dac653c1%2Fyuque%2Fidocs%2F2026%2Fpdf%2F96892ccd-cbb4-48ec-95bf-b14d34027f78.pdf)