# Brand Display Guidelines for Alipay+ Core MPP Integration

As part of the Alipay+ Brand Guidelines, the Brand Display Guidelines for Alipay+ Core MPP Integration provide guidance for an Alipay+ Core Mobile Payment Provider (hereinafter referred to as "MPP") on how to display Alipay+ brand-related elements on digital user interfaces before, during, and after the payment is processed by Alipay+ Core.

If specified as "mandatory", the MPP must fulfill the display requirements unless a written waiver from the Alipay+ Core team has been granted to the MPP.

If specified as "optional", the MPP is suggested to follow the requirements to provide an optimal Alipay+ brand presence.

**Glossary:**

**MPP:** abbreviation for Mobile Payment Provider as defined in the Alipay+ Core Rules.

| **Payment product** | **Page** | **Alipay+ brand display requirements** |
| --- | --- | --- |
| Cashier Payment | Payment confirmation page | **\[Optional\]** Display the "Alipay+ discount" field if an Alipay+ promotion is applicable. |
| Cashier Payment | Payment result page | **\[Mandatory\]** Display "Powered by Alipay+". (The 'Alipay+' should be displayed in the logo format) |
| Cashier Payment | Payment history page | **\[Optional\]** Display "Powered by Alipay+". (The 'Alipay+' should be displayed in the logo format) |
| Auto Debit | Authorization confirmation page | **\[Mandatory\]** Display "Powered by Alipay+". (The 'Alipay+' should be displayed in the logo format) |
| Auto Debit | Authorization result page | **\[Optional\]** Display "Powered by Alipay+" . (The 'Alipay+' should be displayed in the logo format) |
| Auto Debit | Authorization details page (if any) | **\[Mandatory\]** Display "Powered by Alipay+". (The 'Alipay+' should be displayed in the logo format) |
| Auto Debit | Payment history page | **\[Optional\]** Display "Powered by Alipay+". (The 'Alipay+' should be displayed in the logo format) |
| In-store MPM Payment | Payment confirmation page | **\[Optional\]** Display "Powered by Alipay+". (The 'Alipay+' should be displayed in the logo format) |
| In-store MPM Payment | Payment result page | **\[Mandatory\]** Display "Powered by Alipay+". (The 'Alipay+' should be displayed in the logo format) |
| In-store MPM Payment | Payment history page | **\[Optional\]** Display "Powered by Alipay+". (The 'Alipay+' should be displayed in the logo format) |
| In-store UPM Payment | Payment code entrance | **\[Optional\]** Use the copy "Pay abroad via Alipay+" to guide your users if they are required to switch to a cross-border payment code. |
| In-store UPM Payment | Payment code page | **\[Mandatory\]** 1. Display the Alipay+ logo next to the upper corner of the payment code. 2. Display the plus sign icon of Alipay+ in the middle of the payment code. |
| In-store UPM Payment | Payment result page | **\[Mandatory\]** Display "Powered by Alipay+". (The "Alipay+" should be displayed in the logo format) |
| In-store UPM Payment | Payment history page | **\[Optional\]** Display "Powered by Alipay+". (The 'Alipay+' should be displayed in the logo format) |

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