Alipay+Alipay+

Brand Display Guidelines for Alipay+ Core MPP Integration

As part of the Alipay+ Brand Guidelines, the Brand Display Guidelines for Alipay+ Core MPP Integration provide guidance for an Alipay+ Core Mobile Payment Provider (hereinafter referred to as "MPP") on how to display Alipay+ brand-related elements on digital user interfaces before, during, and after the payment is processed by Alipay+ Core.

If specified as "mandatory", the MPP must fulfill the display requirements unless a written waiver from the Alipay+ Core team has been granted to the MPP.

If specified as "optional", the MPP is suggested to follow the requirements to provide an optimal Alipay+ brand presence.

Glossary:

MPP: abbreviation for Mobile Payment Provider as defined in the Alipay+ Core Rules.

Payment product

Page

Alipay+ brand display requirements

Cashier Payment

Payment confirmation page

[Optional]

Display the "Alipay+ discount" field if an Alipay+ promotion is applicable.

Payment success page

[Mandatory]

Display "Powered by Alipay+".

(The 'Alipay+' should be displayed in the logo format)

Auto Debit

Authorization confirmation page

[Mandatory]

Display "Powered by Alipay+".

(The 'Alipay+' should be displayed in the logo format)

Authorization result page

[Optional]

Display "Powered by Alipay+" .

(The 'Alipay+' should be displayed in the logo format)

Authorization details page (if any)

[Mandatory]

Display "Powered by Alipay+" .

(The 'Alipay+' should be displayed in the logo format)

In-store MPM Payment

Payment confirmation page

[Optional]

Display "Powered by Alipay+" .

(The 'Alipay+' should be displayed in the logo format)

Payment success page

[Mandatory]

Display "Powered by Alipay+" .

(The 'Alipay+' should be displayed in the logo format)

In-store UPM Payment

Payment code entrance

[Optional]

Use the copy "Pay abroad via Alipay+" to guide your users if they are required to switch to a cross-border payment code.

Payment code page

[Mandatory]

  1. Display the Alipay+ logo next to the upper corner of the payment code.
  2. Display the plus sign icon of Alipay+ in the middle of the payment code.

Payment success page

[Mandatory]

Display "Powered by Alipay+" .

(The "Alipay+" should be displayed in the logo format)