Alipay+ Fundamental Brand Guidelines

Alipay+ Fundamental Brand Guidelines and Brand Display Guidelines jointly constitute Alipay+ Brand Guidelines. This page provides the online PDF for Alipay+ Fundamental Brand Guidelines.

Alipay+ Fundamental Brand Guidelines provide a general introduction to Alipay+'s brand mark, including the logo composition, color specifications, co-branding lockups, and so on. The fundamental guidelines also stipulate the brand elements, including graphics and typeface.

All Alipay+ partners, merchants, and other authorized licensees should correctly apply the Alipay+ brand mark across all channels. Adherence to Alipay+ Fundamental Brand Guidelines is essential to represent the role of Alipay+ in payments, projects, events, and marketing activities.

Brand Display Guidelines provide instructions for displaying Alipay+ relevant elements on specific Alipay+ products. For more information, see Brand Display Guidelines for Cashier Payment, Brand Display Guidelines for Auto Debit, and Brand Display Guidelines for In-store Payment.

Alipay+ Fundamental Brand Guidelines

Version 3.0. Latest updates 2022.06