Alipay+ Brand Mark Assets
To correctly use the Alipay+ brand mark across all channels, check Alipay+ Fundamental Brand Guidelines.
Make sure you have read and accepted the following legal provisions before downloading📎Alipay+ Brand Mark Assets.zip
Alipay+ Trade Marks
The "Alipay+" word mark, the "+" symbol and the Alipay+ mark in any stylization or design, collectively the "Alipay+ Trade Marks" are trade marks (registered or unregistered) of Ant Group Co. Ltd. or its affiliate (hereinafter "Ant Group"). Any use of such marks must be authorized in writing by Ant Group or subject to an appropriate license and comply with these Alipay+ Brand Guidelines ("these Guidelines").
These Guidelines set out the standards applicable to each element of the Alipay+ Trade Marks.
Statement of Ownership
As an authorized licensee, you acknowledge that Ant Group or its affiliate is the owner of the Alipay+ Trade Marks. All goodwill arising from the use of the Alipay+ Trade Marks shall belong to Ant Group or its affiliate and you shall execute any documents that Ant Group may reasonably request to assign any such goodwill to the trade mark owner.
All uses of the Alipay+ Trade Marks should where possible, be accompanied by a statement that Ant Group or its affiliate owns the rights to the Alipay+ Trade Marks, and uses by third parties are subject to a license. Generally, the statement should appear at the end of the material, footer of the document or the back of the product packaging. The recommended statement of ownership is as follows:
The "Alipay+" word mark, the "+" symbol and the Alipay+ mark in any stylization or design, collectively the "Alipay+ Trade Marks" are trade marks (registered or unregistered) of Ant Group Co. Ltd. or its affiliate. Any use of such marks by [name of licensee] is under license.
Obligations and Restrictions
1. You shall use all reasonable endeavours to preserve evidence of any authorized use of the Alipay+ Trade Marks and produce evidence of use of the Alipay+ Trade Marks upon request. When requested by Ant Group, you shall, at Ant Group's costs, provide Ant Group with reasonable assistance it may require in conducting or defending proceedings in respect of the Alipay+ Trade Marks.
2. You must promptly notify Ant Group in writing of any actual, suspected, attempted or threatened infringement of the Alipay+ Trade Marks or if you receive actual or threatened third party claims of infringement for using the Alipay+ Trade Marks according to the license granted to you.
3. The following restrictions apply to all uses of the Alipay+ Trade Marks:
Termination and Non-compliance
You shall immediately cease use of all Alipay+ Trade Marks and delete all copies of the Alipay+ Trade Marks in your possession or control upon termination of your rights to use the Alipay+ Trade Marks, or if Ant Group unilaterally notifies you of cancellation of your rights to continue using the Alipay+ Trade Marks.
When notified of any non-compliance with these Guidelines, you shall take steps to remedy the same within a reasonable period specified by Ant Group.
You shall be solely liable for breach of laws or regulations or infringement arising from non-compliance with these Guidelines, and shall compensate Ant Group for any loss or damage caused to Ant Group due to your acts or omissions.
Updates and Changes
Ant Group may update these Guidelines from time to time. Any such changes along with the timetable to implement the changes will be conveyed to licensees through the APS Bulletin, by email or through publication on Ant Group's official websites. You should check for updates periodically, to obtain the latest version of these Guidelines and ensure that your use of the Alipay+ Trade Marks comply with Ant Group's latest specifications. Ant Group shall have the right to take appropriate actions against any unauthorized uses or any uses of the Alipay+ Trade Marks which do not comply with these Guidelines.