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Brand Display Guidelines for Online Payment

Display Alipay+ payment methods

This document lists the specifications on how to display the payment method brand information in the following two main scenarios:

  • Cashier Payment Tile Mode
  • Auto Debit

Tab1 Cashier Payment Tile Mode

For the Cashier Payment Tile Mode, the payment methods are displayed by using the Alipay+ sub-section or separately. In both scenarios, you must display the brand information of the payment methods on the merchant's cashier page.

See UX Design Guidelines (ACQP) for more information.

Use Alipay+ sub-section

In this scenario, on the merchant's cashier page, all the payment methods supported by Alipay+ are listed under the Alipay+ sub-section, with wallet logos and names. For example:

Web - Use Alipay+ sub-section

Mobile - Use Alipay+ sub-section

Use Alipay+ sub-section.png

Use Alipay+ sub-section-mobile.png

Not use Alipay+ sub-section

In this scenario, on the merchant's cashier page, payment methods are listed separately. For example:

Web - Not use Alipay+ sub-section

Mobile - Not use Alipay+ sub-section

Not use Alipay+ sub-section.png

Not use Alipay+ sub-section-mobile.png

In both scenarios, display the Alipay+ Partner brand and wallet brand according to the image area availability at your front-end:

Brand.png

Using Alipay+ sub-section

Brand 2.png

Not using Alipay+ sub-section

For the brand logo images, use the Acceptance Mark Generator to download the assets. For the brand name text, see Brand name list.

Tab2 Auto Debit

Auto Debit requires you to display the brand information of the payment methods on the Add payment method page and the Payment method list page. For example:

Add payment method page

Web

Mobile

43.png

44.png

Payment method list page

Web

Mobile

45.png

46.png

See UX Design Guidelines (ACQP) for more information.

Display the Alipay+ Partner brand and wallet brand according to the image area availability at your front-end:

Brand-3.png

For the brand logo images, use Acceptance Mark Generator to download the assets. For the brand name text, see the Brand name list.

Displaying Alipay+ after payment

Alipay+ brand

It is also important to display Alipay+ on pages after the payment, such as the payment result page and the order detail page. This helps the user remember that the payment is completed using Alipay+. For any of these pages, you must display Alipay+ as an image or text.

13.png

image

Alipay+ as image

Alipay+ as text

  • Alipay+ (MPP brand name)

For example:

  • Alipay+ (GCash)

Get brand logo images

Use the Acceptance Mark Generator to generate the logo assets for your user interface. Use the Single Asset tool to display the Alipay+ Partner logo and wallet logo separately. Use the Joint Asset tool to display the Alipay+ Partner logo & wallet logo as one image.

Acceptance Mark Generator

Alipay+ as an image

Alipay+ offers image assets in both normal & dark mode styles, you can use either of them to adapt your UI design. To download the asset, see Alipay+ Brand Mark Assets.

14.png

image

Primary-To C

Primary-To C-Reverse

image

image

Primary-To B

Primary-To B-Reverse

image

image

Secondary

Secondary-Reverse

Note: This image asset is usable only for pages after the payment.

Alipay+ as text

Right Usage

Wrong Usage

Alipay+

AliPay+

ALIPAY+

AlipayPlus

Alipayplus

Brand name list

Use the brand names in the following table for the payment method names.

Alipay+ Partner

Alipay+ Partner & Full Name (English)

Abbreviation

Full Name

(Local Language)

Wrong Usage

Alipay+ Partner

N/A

N/A

Alipay+ partner

Wallets

Wallet

Brand Name

Abbreviation

Full Name (Local Language)

Wrong Usage

Alipay

支付宝

N/A

支付宝


AlipayHK

AlipayHK

N/A

N/A


Touch 'n Go eWallet

Touch 'n Go eWallet

TNG eWallet

N/A

Touch'n Go eWallet

Touch 'n GO eWallet

Touch 'n Go Wallet

TrueMoney Wallet

TrueMoney Wallet

N/A

ทรูมันนี่ วอลเล็ท


DANA

DANA

N/A

N/A

Dana

GCash

GCash

GCash

N/A

G Cash

Gcash

Kakao Pay

Kakao Pay

N/A

카카오페이

(Kakao Pay's preference)

KakaoPay

Kakao pay

bKash

bKash

N/A

N/A


easypaisa

easypaisa

N/A

N/A


Paytm

Paytm

N/A

N/A

PayTM

Alipay (Macao)

Alipay (Macao)

N/A

支付寶(澳門)


Boost

Boost

N/A

N/A


Rabbit LINE Pay

Rabbit LINE Pay

N/A

N/A

Rabbit Line Pay

Verify your design

Please contact your business partner/project manager at Alipay+ to verify your UX design.