This document provides guidance on how to display Alipay+ brand-related elements on pages before and after payment for In-store Payment, which has two main scenarios:

• User-presented Mode Payment
• Merchant-presented Mode Payment, including entry code, and order code

Glossary

The brand display guidelines use the following basic concepts:

• Acceptance Marks: Mark and (if applicable) MPPs’ Trade Marks identified by Alipay+ to indicate the acceptance of MPP Products.
• Acceptance Signage: a graphic design composed of Acceptance Marks and supplementary guidance. It can be a tent card, decal, or in other formats of print and digital material.
• MPP: abbreviation for Mobile Payment Provider, a Mobile Payment Partner participating in Alipay+ Core or other user-facing or issuer-facing payment service provider cooperating with a member of Ant Group to enable payments.

Note:

•  Mark is the official acceptance mark of Alipay+ to indicate the acceptance of Alipay+ MPP partners.
• Alipay+ Mark is the official brand logo of Alipay+ business, which is used exclusively in phrases like "powered by Alipay+" and "Alipay+ partner".

Displaying Alipay+ before payment

QR code

When you generate and display the Alipay+ payment QR code (order code), you must place a plus sign icon in the middle of the code. The icon is a unique brand element of Alipay+, which helps emphasize the Alipay+ presence.

You must also display  next to the QR code on the terminal.

To learn how to obtain assets of , see Alipay+ Brand Mark Assets.

Ensure that you test the QR code's scannability with the icon, make sure the icon is not too large to block the code.

Note: Alipay+'s "plus sign icon" can only be used at the center of a code. It cannot be used as a standalone brand mark in any other scenario.

Terminals

You need to display  in the payment zone of the following POS terminals and registers if any of them is used.

Note: If you display any MPP individually, you must add an Alipay+ Partner brand mark along with the MPP either in text or image format.

Payment amount page

When using entry codes for Merchant-presented Mode Payment, the user is redirected to a page to enter the payment amount after scanning the entry code. You can display the logo along with the merchant logo & name on such pages to emphasize the Alipay+ presence and make the user more confident with the payment.

Displaying Alipay+ after payment

Receipt

The receipt of a transaction related to Alipay+ must indicate the Alipay+ presence. You must ensure that the Alipay+ brand mark is displayed on the receipt.

Display "Powered by Alipay+" at the bottom of the receipt

Payment result page

You can display the Alipay+ logo on your payment result page (if applicable).

See the following list for specifications about the logo on the payment result page:

• Display the Alipay+ logo following the "Powered by" copywriting in the format as shown above.
• Use "Powered by" in English. Please do not translate it.
• You can customize the font style of the copywriting as needed.

Verify your design

It is strongly recommended to contact an Alipay+ Business Development Manager or Solution Architect (or your ACQP if you are a merchant) to verify your design plan before you start the formal development. Please prepare your design beforehand.