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Brand names of Mobile Payment Providers

This document specifies the brand names of Mobile Payment Providers (MPPs).

The MPP brand name is not necessarily the registered legal name of the MPP, but is crucial for end users to recognize the payment method. The guidelines for the correct usage of MPP brand names must be followed at all times when displaying the name to the public.

  • The standard MPP brand names in English are preferred.
  • An abbreviated MPP brand name can be used if there's limited space for display.
  • MPP brand names in native languages can only be used in special cases upon approval from the Alipay+ brand team.
  • Incorrect use of the MPP brand names must be avoided at all times.

The following table list the correct names and incorrect names of the MPP brand:

MPPs

Correct name

Incorrect name

Standard MPP brand name in English

Abbreviated name

MPP brand name in native language

Akulaku PayLater ID

Akulaku PayLater ID

N/A

N/A

Akulaku

Akulaku PayLater PH

Akulaku PayLater PH

N/A

N/A

Akulaku

支付宝 (Alipay)

Alipay

Important: The brand name in Chinese "支付宝" is strongly recommended.

N/A

支付宝

AlipayHK

AlipayHK

N/A

N/A

Alipay HK

Alipayhk

支付宝

BillEase

BillEase

N/A

N/A

Billease

billease

Boost

Boost

N/A

N/A

BPI

BPI

N/A

N/A

Bualuang mBanking

Bualuang mBanking

N/A

บัวหลวงธนาคารกรุงเทพ

DANA

DANA

N/A

N/A

Dana

EZ-Link Wallet

EZ-Link Wallet

N/A

N/A

GCash

GCash

N/A

N/A

G Cash

Gcash

HelloMoney by AUB

HelloMoney by AUB

N/A

N/A

Hellomoney by AUB

AUB

Kakao Pay

Kakao Pay

N/A

카카오페이

KakaoPay

Kakao pay

Kakao

MPay

MPay

N/A

MPay澳門錢包

Mpay

mpay

Rabbit LINE Pay

Rabbit LINE Pay

N/A

N/A

Rabbit Line Pay

Toss Pay

Toss Pay

N/A

토스페이

Touch 'n Go eWallet

Touch 'n Go eWallet

TNG eWallet

N/A

Touch'n Go eWallet

Touch 'n GO eWallet

Touch 'n Go Wallet

TrueMoney Wallet

TrueMoney Wallet

N/A

ทรูมันนี่ วอลเล็ท

TrueMoney

Truemoney